The second episode of The Social Life, a fortnightly web show about social media and its intersection with entertainment and fashion.

This week, we take a look at the value of check-in services and location based social networks such as Four Square and Facebook Places. We also take a look at iPhone apps Snapr and My Scene, plus chat to the innovative kiwis that created them.

I have to admit that I still don’t see the value of a check-in, but ask viewers for their opinion. We welcome more audience participation. I see this episode as the start of a conversation, not the end of one.

However there is room for improvement of course. I see a few structural problems with this episode. It feels too long. We repeat ourselves. The interview at the end is too truncated. I wonder if we should cut Simply Genius altogether.

Will bring up my thoughts with the team after our New Zealand Fashion Week special edition, but for now, I would love your feedback on this episode, please email me lewisbostock@gmail.com or tweet us by using the hashtag #sociallifenz.

The first episode of The Social Life, a web show about social media, and its intersection with entertainment, fashion and lifestyle.

After long talks with Social Media NZ editor John Lai, I believed that we could take their former web show The Social-Lite to the next level by making it more commercial viable. We enhanced the production values, updated the brand and brought our own voice to the content.

Before I knew it, I was in front of the camera (for a change) reviewing film festival favourite Page One: Inside the New York Times, alongside Katie Dufall.

I will be covering the impact of social media on traditional film and entertainment. Katie will take a look at social media in the fashion industry.

The Social Life, New Local Web Show Launches

The launch of our brand new web show The Social Life was a huge success. Hundreds of people showed up. Speeches went well. Everyone was so supportive of the show. Lots of sponsorship opportunities. People coming up to me asking for my photograph, and asking me to come on their show as a guest. Shortland Street stars, and The Almighty Johnsons came. 

…OK, I’ve had my moment.

It was incredibly overwhelming to see so many people come out in support of Social Media NZ and The Social Life, and get excited by what we’re doing on the web. The turn out is good for the show, of course, but it’s also good for anyone who is working in this space. Web video is not a weird thing that people do in their basements, but firmly in the mainstream. 

I have to thank all the people online who are connected to us on Twitter and Facebook, our followers and friends. We couldn’t have done it without you, always sharing and commenting on our content. You have been with us from the beginning, and we thank you for continuing to demand and support local, digital content.

For us, we want to show the world that here in New Zealand we can create a show with equal if not better production value AND a point of difference. So on behalf of everybody at Social Media NZ, I want to say a big THANK YOU to you all for the love and support.

Together with Social Media NZ and Coast Media, I’m pleased to present to you the trailer for our new web show The Social Life.

My long time collaborator and editor Chris Tarpey from Coast Media has put together this kickass teaser trailer with stunning graphics and soundtrack. The montage is pumping. I encourage you to check out his work and refer him to all your friends.  

We are excited to launch the web show at Burger Fuel Headquarters on August 11th where we will offer brands the opportunity to sponsor future episodes.

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